Posted by Kent Braaten on Monday, March 3rd, 2025 9:07am.
When it comes to selling a home in Saskatchewan, marketing is everything. Most real estate agents rely on traditional online strategies—MLS listings, social media, and Google Ads. But one of the most powerful, yet underused, platforms in the real estate industry is YouTube.
As a home seller, partnering with an agent who utilizes YouTube pre-roll paid advertising can give your listing a distinct advantage over the competition. Here’s why:
YouTube pre-roll ads are the short video advertisements that appear before a user watches their chosen content. These ads can’t be skipped for at least five seconds and are highly targeted, ensuring that your home is seen by potential buyers who are actively searching for real estate or moving-related content.
Underutilized by the Competition
The real estate industry, especially in Saskatchewan, has been slow to adopt YouTube as a paid advertising platform. While Facebook, Instagram, and Google are heavily saturated with real estate ads, YouTube remains an open opportunity. By working with an agent who uses YouTube pre-roll advertising, your home gets exposure where most others don’t—putting your listing ahead of the competition.
Hyper-Targeted Reach
YouTube’s advanced targeting options allow ads to be shown to buyers actively searching for homes. Pre-roll ads can be placed in front of users watching home-buying guides, mortgage tips, or even neighborhood tour videos. This means your home is being advertised to people who are already interested in buying, rather than just a broad audience.
Capturing Attention Before They Browse Listings
Many buyers start their home search by watching real estate-related content rather than immediately browsing listings. A well-crafted pre-roll ad featuring your home can make an impression before a buyer even hits a real estate website, influencing their next search and putting your property at the top of their mind.
Higher Engagement Compared to Social Media
Unlike social media ads that users can quickly scroll past, YouTube pre-roll ads demand attention. Even if viewers choose to skip after five seconds, they’ve already seen the key information—your property’s location, price range, and standout features. That’s instant exposure that sticks.
Showcase Your Home with Video
Real estate is a visual industry, and video marketing is the most effective way to highlight a home’s best features. Pre-roll ads allow for stunning video walkthroughs, aerial drone footage, and neighborhood highlights—all in a way that static images on listing sites simply can’t match.
More Affordable Than You Think
Many sellers assume that video ads on YouTube are expensive. The reality? YouTube pre-roll advertising is one of the most cost-effective ways to market a home. Because real estate competition on YouTube is low, cost-per-view is much cheaper compared to platforms like Facebook and Google Ads. That means more exposure for less money.
Most real estate agents in Saskatchewan aren’t leveraging YouTube paid advertising—but that’s exactly why you should choose one who does. A tech-savvy agent who understands the power of video marketing and pre-roll ads can give your home the advantage it needs to stand out in a competitive market.
If you’re planning to sell your home, don’t settle for outdated marketing tactics. Choose an agent who embraces modern advertising strategies like YouTube pre-roll ads—because the right marketing can make all the difference in getting your home sold faster and for the best price.
If you’re looking to maximize exposure for your home and attract serious buyers, let’s discuss how YouTube pre-roll advertising can be part of your marketing strategy. Contact me today to learn more!