Posted by Kent Braaten on Wednesday, March 5th, 2025 9:34am.
Why Sellers Should List with an Agent Who Uses Google Ads Search and Display Networks
In today’s competitive real estate market, selling a home requires more than just a traditional listing. With most buyers starting their home search online, working with a real estate agent who leverages Google Ads Search Network and Google Ads Display Network ensures that your property gets maximum exposure to the right audience. Here’s why home sellers benefit from listing with an agent who uses these powerful advertising tools.
The Google Ads Search Network allows your property to appear at the top of Google’s search results when buyers search for relevant keywords like “homes for sale in Saskatoon” or “family homes near me.” These highly targeted ads ensure that serious buyers see your home first.
How It Benefits Sellers:
Increased Visibility: Your home is featured at the top of search results, ensuring it gets noticed before other listings.
Higher Buyer Intent: Ads only appear when buyers are actively searching, attracting motivated leads ready to make a move.
Faster Sales: With immediate exposure to high-intent buyers, your home has a greater chance of selling quickly and at the best possible price.
Targeted Marketing: Agents can use specific keywords and demographics to ensure your home reaches the right buyers.
The Google Ads Display Network (GDN) uses image-based ads to showcase your home across a vast network of websites, YouTube videos, and apps. This ensures that buyers who may not be actively searching yet still see your listing while browsing online.
How It Benefits Sellers:
Eye-Catching Visuals: Professional images and videos of your home are displayed on high-traffic websites, creating strong first impressions.
Wider Audience Reach: Your listing is shown to thousands of potential buyers beyond standard listing platforms.
Retargeting Keeps Buyers Engaged: If someone views your listing but doesn’t take action, display ads will remind them of your home as they continue browsing online.
Brand Trust & Awareness: Buyers repeatedly seeing your home across multiple sites increases credibility and interest.
When you list your home with an agent who incorporates Google Ads Search and Display Networks, you gain a competitive advantage in the market. Traditional marketing alone may not be enough to capture today’s tech-savvy buyers. A comprehensive digital marketing strategy ensures your home is seen by the right audience, in the right places, at the right time.
Choosing an agent who invests in Google Ads means faster exposure, more buyer interest, and a higher likelihood of selling at the best possible price. If you’re considering selling your home, ensure you work with an agent who uses cutting-edge digital advertising to maximize your home’s market potential.
Ready to sell? Contact us today to learn how our Google Ads strategy can get your home in front of the right buyers—fast!