Free, private, and there is no obligation to list afterward.
Laird is a small village northwest of Saskatoon along the Highway 12 corridor, sitting inside the R.M. of Laird No. 404. The village itself is thinner in housing stock than either Waldheim or Hepburn, the two other communities that share the same rural municipality, so a Laird listing is genuinely working with a smaller local pool. In-town inventory is largely detached on generous lots with a light supply of half-duplex product, and the surrounding RM adds a scatter of acreage yardsites that trade to their own audience.
This page is written for Laird owners, from the listing side. I work out of Saskatoon as a REALTOR® with Century 21 Fusion, and the sections below cover the practical work of selling here: how a Laird village home and an R.M. of Laird No. 404 acreage each reach a different buyer along the Highway 12 corridor, how comparable data is built by looking across the whole RM rather than only inside a village this small, and how a live daily dashboard keeps you looking at the same showing and marketing numbers I am from launch through possession.
Selling a House, Acreage, or Half-Duplex in Laird
Three property types cover most of what actually trades in Laird and the R.M. of Laird No. 404: detached homes on town lots, a smaller pool of half-duplex and lower-maintenance in-town product, and acreage yardsites in the surrounding rural municipality. Each type reaches a different buyer, needs a different marketing angle, and prices off its own set of comparables.
Detached houses: what most Laird buyers are shopping for
Detached single-family homes are the bulk of the in-town trade. Buyers are a mix of local households, working families moving up from a starter home, and out-of-area buyers who have picked Laird for reasons specific to the town rather than for the drive to Saskatoon. Pricing starts from the closest recent town closings we can point to, and the listing itself has to answer why this specific street, in this specific town, is worth the trip.
Laird acreage listing agent: what shifts when the yardsite is the story
Acreage buyers in the R.M. of Laird No. 404 are their own audience, chasing shop capacity, room for equipment or hobby livestock, or a family yardsite that no town lot can match. An acreage listing needs more than sharp interior photography; it needs aerial footage that shows the yardsite, the outbuildings, the treeline, and the approach, and it needs listing copy that names the services (well, septic, power, gas), the zoning, and the RM governing the parcel.
Half-duplex and lower-maintenance in-town options
Half-duplex and lower-maintenance in-town homes lean toward first-time buyers and downsizers who want to keep the Laird address without a full detached yard to keep up. Offers on these listings turn on condition, updates, and how transparently the marketing describes what the owner actually maintains versus what is shared with the neighbouring unit.
Whichever of the three you own, the pricing is built on your specific home, lot, or yardsite rather than a town-wide average, and the marketing plan below is applied to the listing.
How Your Listing Reaches Laird Buyers
Being on the MLS® is a good start and gets your home into the system every agent and portal pulls from, it does not make your listing stand out from the other similarly styled homes going live the same week. The following is layered on top of every Braaten Group listing in Laird.
01
Professional Photography
Composed, well-lit interior and exterior images that hold up against the many similarly styled homes a buyer will be comparing yours to.
02
Aerial Photos & Video
Drone footage showing your lot inside Laird or your acreage yardsite in the R.M. of Laird No. 404, plus the drive between the property and Saskatoon along Highway 12.
03
Virtual Tours & Floor Plans
A 360° walkthrough and floor plan built for buyers relocating from out of province or another city who need to shortlist homes before ever landing in the Saskatoon area.
04
Facebook, Instagram & WhatsApp Marketplace
Paid social placements aimed at Saskatoon-area and regional buyers actively shopping small-town and acreage options along the Highway 12 corridor.
05
YouTube Pre-Roll Advertising
Video ads placed ahead of content your likely buyer is already watching, rather than a generic broadcast to anyone in the region.
06
Sponsored Google Search
Priority placement the moment a buyer searches for a home or acreage in Laird or another community along the Highway 12 corridor, when purchase intent is highest.
07
Google Display Network
Ongoing visibility across apps, Gmail, and other websites so your listing keeps appearing to buyers who viewed it once but have not yet booked a showing.
08
ChatGPT Paid Ads
Sponsored placement inside AI chat tools, reaching buyers (including relocating ones) who are now researching communities like Laird in conversation rather than search results.
Where a Laird Listing Actually Gets Seen
A wide marketing plan only helps if the destination it points to has real traffic. Every Century 21 Fusion listing, including yours if you list your Laird home with me, appears on kentbraaten.com, and the gap between that site and a typical brokerage site is not small.
In plain terms, kentbraaten.com draws about 23 times the monthly site sessions and roughly 79 times the monthly page views of the average Canadian brokerage website. A Laird listing marketed through this site is reaching a far larger, already-engaged buyer audience than the typical brokerage page ever sees.
Daily Reporting on Your Laird Listing
Sellers rarely complain about the number itself, they complain about not knowing what is happening between showings. To remove that uncertainty, every listing I take on comes with a live Listing Insights Dashboard built in Google Looker Studio, wired directly into the ad platforms and boards running your campaign.
Sample dashboard shown for illustration only, figures come from a Saskatoon-area listing rather than your Laird property. Your dashboard reports live numbers for your own address and refreshes daily.
The dashboard tracks paid ad impressions and clicks, social and video post views, MLS® client portal and agent activity, and REALTOR.ca views, saves, and shares, all pulled directly from the platforms themselves rather than compiled after the fact. You get the same data I am looking at, updated daily, without ever needing to call and ask how the listing is doing.
Why Selling in Laird Is Not Like Selling in Saskatoon
The single biggest thing that separates a Laird listing from a Saskatoon one is scale. Laird is a small village, thinner than either Waldheim or Hepburn in terms of housing stock and turnover, so any single-year town-wide average would be misleading before it is even written. The listing plan has to earn its buyer through targeted media and honest positioning rather than lean on volume-based comparables the way a Saskatoon plan does.
A Laird listing does not compete against the Saskatoon market as a whole. It sits inside a narrower field made up of a very small number of in-town properties, some options in Waldheim and Hepburn along the Highway 12 corridor, and the acreage inventory spread across the R.M. of Laird No. 404. In that narrower field a strong media package and clear positioning move the outcome much faster than they would in a market with dozens of near-substitutes going live the same weekend.
The shared-RM context matters more than in most surrounding towns. Waldheim, Hepburn, and Laird all fall inside the R.M. of Laird No. 404, and comparable sales sometimes cross town lines within the RM because there simply are not enough Laird-only closings in a given year to build a defensible number from. Pricing has to reference the wider R.M. of Laird No. 404 pool honestly rather than pretend Laird trades in isolation, while also accounting for the fact that Laird's own village is smaller and geographically distinct from either of its neighbours.
The village-and-acreage split still drives the campaign. A Laird home and an R.M. of Laird No. 404 acreage attract different buyers, need different disclosure packages around water, septic, and outbuildings, and belong in different marketing lanes. Running a single plan across both leaves one of the two under-served from launch.
Pricing a Home in Laird Realistically
Pricing a Laird property has to move past bedroom count and square footage into the detail that actually separates one listing from the next: build year, lot size, basement finish, garage or shop, mechanical condition, and how recently the kitchen and main bath have been addressed. On an R.M. of Laird No. 404 acreage the same exercise picks up well condition and water quality, septic type and last service date, natural gas and SaskPower service history, outbuildings, treeline, and what the RM will permit on the parcel.
With very thin comparable data inside Laird itself, pricing leans on individual closings across the whole R.M. of Laird No. 404, including recent activity in Waldheim and Hepburn, adjusted by hand for the specifics of a Laird property. The Saskatchewan REALTORS® Association benchmark for the Saskatoon-Biggar region is one composite figure and treats Laird as a very small slice of a much larger pool, so using it as the value for a specific Laird home usually pulls the number in the wrong direction.
That closed-sale detail across the RM, which is not published on the public listing sites, comes to your in-person evaluation along with a plain-language read on what your property would sit beside on the MLS during opening week.
No listings were found matching your search criteria.
The figures shown are asking prices rather than closed prices, and in a market this thin the gap between the two can be meaningful. What a Laird home or an R.M. of Laird No. 404 acreage actually sells for depends on condition, updates, basement finish, shop or outbuildings, and how closely the closest RM-wide comparables reflect your specific property. The closed-sale comparison arrives with the evaluation appointment.
Who Is Buying in Laird
The Laird buyer pool sorts into a few groups: locals moving within the RM (often between Laird, Waldheim, and Hepburn), households priced out of Warman or Martensville who accept the longer Highway 12 drive for a bigger lot at a smaller number, families with existing ties to the Mennonite heritage communities along this corridor, and acreage shoppers targeting yardsites inside the R.M. of Laird No. 404. The pure Saskatoon daily-commuter share is smaller here than in the closer-in towns.
Family buyers look at a fenced yard, a garage, and how the local school setup will actually work for their kids more than a city-only buyer would. Laird students fall inside the Prairie Spirit School Division catchment, and families shortlist by how a specific arrangement will play out day to day given the highway drive. Naming that context in the copy earns a longer look from households where school logistics are already top of mind.
Acreage buyers behave as their own audience. They arrive knowing what they want out of a yardsite and go straight to direct questions on the well, the septic, the shop capacity, and what the R.M. of Laird No. 404 will let them do on the parcel. Clean drone footage and honest service disclosure carry more weight with that buyer than polished interior photography on its own.
A meaningful slice of the audience also arrives because of the Mennonite heritage tied to the communities along this corridor and to Laird itself. Some buyers are already sold on the area for family or community reasons rather than on the commute. Knowing which of these audiences your specific listing belongs to shapes both the asking price and the marketing lanes it runs in from day one.
What Sellers Say About Working With Kent
The quotes below are from Kent's clients across the greater Saskatoon area rather than from Laird specifically. They reflect how the listing process, marketing, and reporting actually feel to a seller from first conversation to closing.
Kent was the best choice to sell our home. His presentation was professional, his strategy was clear, and his marketing went far beyond simply putting our house on REALTOR.ca and placing a sign in the yard. We felt confident throughout the entire process and would highly recommend Kent to anyone looking to sell their home.
Adam Kitter — seller, Evergreen neighbourhood, Saskatoon
Kent did an amazing job marketing our property. It was an investment property and we wanted to get maximum value out of it. His feedback and marketing strategy made the whole process easy, and the Listing Insights Dashboard kept us informed and relaxed from start to finish.
101216879 Sask Ltd. — investment property seller
We were moving out of province for work, and Kent made the selling process seamless and stress-free. You could really tell the difference his planning and marketing made throughout the process.
Dustin Ratzlaff — relocated out of province
Awards and Recognition
None of these replace a good comparative market analysis, but they reflect a track record built over many closings rather than a single strong year.
3×Centurion ProducerCentury 21 North American award for top producers
11×Masters AwardCentury 21 Canada recognition for top producers
2019Top Listing AgentCentury 21 Fusion, Saskatoon
The Centurion Producer award has been earned three times, the Masters Award eleven times, and in 2019 the Top Listing Agent title at Century 21 Fusion specifically recognized listing-side production, the side of the business that determines how well a seller's home is marketed and priced.
Preparing a Laird property to list looks different for a village home than for an R.M. of Laird No. 404 acreage. Before your property goes live, focus on:
Refreshing the interior touchpoints a buyer notices first walking through: current lighting, updated taps, straightforward cabinet hardware, and a paint palette that photographs cleanly on a phone.
Squaring up the front of the property for camera work: mown lawn, straight fence line, tidy driveway. On a small village street the first frame carries a long way.
For acreage listings, giving the shop and equipment storage genuine attention and clearing sightlines so aerial coverage of the whole yardsite reads in one pass.
Making the basement usable in appearance if not fully finished: painted concrete, cleaned mechanical corner, staged spare bedroom or workshop area.
Thinning out furniture and boxing up personal items so photos read as roomy rather than lived-in.
Handling the small fixes (caulk, chipped paint, a sticking door, worn weather-strip) before media day so nothing surfaces later as an inspection line item.
Gathering the paper trail: appliance manuals, permits, warranties, a year of utility bills, and for acreages the well drilling log, septic history, and any R.M. of Laird No. 404 file notes on the parcel.
The Listing Process, Step by Step
Initial conversation: your timeline, your reason for selling, and what a successful outcome looks like for you.
Comparative market analysis: a pricing walkthrough built on recent Laird and area sold data, weighted to properties comparable to yours.
Preparation plan: a short, prioritised list of what is worth doing before photography, and what is not.
Paperwork: listing agreement, disclosures, and timeline confirmed in writing before anything goes public.
Media day: photography, floor plans, drone footage, and any video once the home is ready to show its best.
Launch: MLS®, kentbraaten.com, signage, and paid promotion all go live together.
Showings and feedback: coordinated access with honest reporting on what buyers are saying.
Offer review: price, conditions, deposit, financing, and closing date evaluated together, with a clear recommendation from me.
Conditions through closing: inspection, financing, and lawyer coordination managed to keys-in-hand.
Frequently Asked Questions
Are Saskatoon buyers still driving out to Laird for a home?
Some are, but the pure daily-commuter share is smaller than in the closer-in towns. Laird sits north on the Highway 12 corridor, past the closer villages, so a straight run into Saskatoon is a real drive rather than a short hop. The larger pieces of the Laird buyer pool are households moving within the R.M. of Laird No. 404 between Laird, Waldheim, and Hepburn, families with existing ties to the corridor's Mennonite heritage communities, buyers priced out of Warman or Martensville who accept the extra distance, and acreage shoppers. The listing has to answer the drive question head-on rather than pretend it does not exist.
How does Laird pricing compare to Waldheim or Hepburn pricing?
It does not translate directly, even though all three sit in the same R.M. of Laird No. 404. Laird's own village is smaller and thinner than Waldheim, and geographically distinct from Hepburn, so the reference set is not identical to either. That said, comparable data in Laird alone is so thin that pricing has to reference recent Waldheim and Hepburn closings honestly, then adjust for the differences in village size, location, and property. Pretending Laird trades in isolation from the rest of the RM produces a number that will not hold up in a live campaign.
How thin is the Laird comparable data compared to Saskatoon?
Very thin. A full calendar year of Laird village activity by itself often does not add up to what a single busy Saskatoon neighbourhood turns over in one property class in a single month. That is why the pricing work here has to walk across the whole R.M. of Laird No. 404, including recent Waldheim and Hepburn closings, adjusting by hand for build year, lot, condition, and mechanical detail rather than trying to average a Laird-only data set that is simply too small for averaging to be honest.
Is selling an acreage in the R.M. of Laird No. 404 different from selling a village home?
Yes, meaningfully. Acreage buyers ask a different set of questions than village buyers, and the answers belong in the listing package before the property goes live: water quality and well drilling records, septic system type and last service date, natural gas and SaskPower service history, shop capacity and outbuildings, treeline, and any R.M. of Laird No. 404 correspondence tied to the parcel. The media plan also leans on aerial footage of the yardsite and clean service disclosure more than on interior photography alone, so the campaign looks different from launch.
What do buyers care about in a Laird half-duplex or lower-maintenance home?
Where they exist, half-duplex and lower-maintenance homes in Laird draw first-time owners priced out of the closer-in towns and long-time locals downsizing without leaving the area. Both look first at what has actually been renewed in the last few years, how private the outdoor space is, and whether the shared-wall or condominium arrangements make sense. Photos of a private patio or fenced yard section, a floor plan that reads cleanly on a phone, and plain notes on what is shared with the neighbouring unit move these listings faster than heavy interior styling.
Does the Prairie Spirit School Division catchment matter to Laird buyers?
For family buyers, yes. Laird students fall inside the Prairie Spirit School Division, and families often shortlist by how a specific school arrangement will actually work for their kids given the Highway 12 drive. If the property sits within a workable bus route or a short drive to the local school setup, that belongs in the listing copy rather than the buyer's guess. Households moving on the school calendar push most of their showings into spring, so being genuinely market-ready before Easter is usually the higher-leverage move.
Should I sell my Laird home before buying my next one, or the other way around?
The right sequence depends on where you are moving to. Heading into Saskatoon, Warman, or Martensville, where inventory turns over regularly, buying first is often workable because the odds of landing something inside the Laird sale window are decent. Heading into another Laird property, into Waldheim, Hepburn, or a specific R.M. of Laird No. 404 acreage where inventory is very thin, listing first can compress the search window painfully, so a bridge or overlap plan sometimes makes more sense.
Does the time of year I list actually matter in Laird?
It shifts the buyer mix more than it decides whether a sale happens. Late April through early July pulls the strongest family and acreage volume and brings in households wanting to be settled before school starts. Fall listings still work well as long as the media is genuinely ready. Winter Laird listings can close, but the property needs a stronger interior and mechanical media package because casual drive-past traffic on Highway 12 falls off quickly once conditions turn.
Does the Mennonite heritage of the Highway 12 corridor matter to Laird buyers?
For a real slice of the audience, yes. The Laird area sits inside a corridor with a long Mennonite heritage, alongside Waldheim and Hepburn, and some buyers arrive because of existing family or community ties to that heritage rather than on the strength of the commute alone. Naming that context honestly in the copy, without turning it into marketing gloss, earns a longer look from that specific audience and helps distinguish a Laird listing from small-town listings on other corridors around Saskatoon.
Do I need extra paperwork ready to list an acreage in the R.M. of Laird No. 404?
Yes. On a Laird-area acreage the fastest closings are the ones where the seller has the well drilling record, a recent water test, the septic type and last service date, natural gas and SaskPower billing history, an outbuilding list with any electrical notes, and any RM correspondence on the parcel all pulled together before the property goes live. Getting that folder into the buyer's lawyer on the first day of conditions can save a week and stops inspection surprises from turning into offer amendments.
Can I get a value on my Laird home or acreage without committing to list?
Yes, and Laird owners ask for one fairly often. The visit is a walkthrough of your specific property and a short written summary of a defensible price range, at no cost and with no obligation to list. Owners use these for refinancing, for planning around an estate, for a divorce, or just to know where they actually sit before deciding whether to make a move this year. The range is built off recent closings across the R.M. of Laird No. 404 rather than a portal guess.
What is my Laird home worth in 2026?
There is no reliable 2026 average for Laird on its own, and any online tool that produces one is working from inputs that do not model this market. The SRA benchmark treats Laird as a very small slice of a Saskatoon-Biggar composite that also includes the city itself. The honest 2026 number for your property is a range built off recent closings across the whole R.M. of Laird No. 404, including Waldheim and Hepburn activity, adjusted for your build year, basement finish, garage or shop, and mechanical condition. That gets set on the walkthrough.
If you own a home or an acreage in the Laird area and are weighing a sale this year, or you just want a current number to plan around, start with a free home evaluation, see what is currently listed on the Laird homes for sale page, or browse the broader seller resources available on this site.
Your Local Real Estate Agent
About Kent Braaten
My name is Kent Braaten and I would like to thank you for taking the time to look through my
website. As an experienced Realtor I am here to help make the purchase of your new home or
selling your current one as easy as possible.
I grew up in Birch Hills, Saskatchewan and now live in Saskatoon so I understand the local
market. I have experience in the construction industry and this gives me
the added tools to make sure that the home you are buying or selling meets your needs and
certain industry standards.
My knowledge as a Century 21 Fusion Real Estate Agent and personal interest in seeing
you successfully buy or sell in today’s market has been rewarded by the real estate industry.