Massey Place Home, Condo & Townhouse Listing Agent
What Could Your Massey Place Home Sell For Right Now?
Book a free in-person walkthrough of your Massey Place property and get a real number grounded in what has actually closed on your street, not a portal estimate built from mismatched comparables.
Free, private, and there is no obligation to list afterward.
Massey Place is a mature west-side neighbourhood between 33rd Street and Massey Drive, sitting inside the ring of established west-side pockets that grew up in the 1960s and 1970s. Of 1,313 dwellings inside the boundary, 818 sit in single-family houses (62 per cent), 119 in two-unit dwellings (9 per cent), and 376 in multi-unit buildings (29 per cent) (City of Saskatoon Neighbourhood Profile, 2021 Census data). Seventy-nine per cent of the housing stock was built between 1961 and 1980, which makes Massey Place a mid-century family neighbourhood in every practical sense, and the resale pool is dominated by cost-conscious working households alongside a distinct condo value pool inside the multi-unit stock.
I list homes across Saskatoon as a city-based REALTOR® and this page is written for Massey Place owners specifically: how a sixty-two-per-cent detached mid-century west-side neighbourhood is priced against 2024 sales that place it in the entry band of the citywide detached market, why the 2024 low-rise apartment condo sample here shows a distressed pattern that is not a resale ceiling for a normal Massey Place apartment, and how the attached tier reads through what is almost certainly a duplicated row in the City PDF.
Selling a Condo, Townhouse, or House in Massey Place
Massey Place is a full mid-century mix on paper: sixty-two per cent detached, nine per cent two-unit, and twenty-nine per cent multi-unit, with meaningful activity in the detached, semi-detached, and low-rise apartment condo tiers in 2024. Pricing here starts from format and pays close attention to what the raw averages actually mean once the sample size and mix are read carefully.
Massey Place condo value: what actually sets your price (distressed sample caveat)
The City recorded 4 low-rise apartment condo closings in Massey Place in 2024 at an average of $93,750 (City of Saskatoon). That figure is a real number and reflects real transactions, but it reflects distressed and below-market activity in specific inner-west-side buildings rather than the resale ceiling for a normal Massey Place apartment condo. I price your unit against active listings and same-building comparables rather than this average, because using the raw number as a benchmark would badly underprice most owner-occupied condo units in the neighbourhood. Current inventory is on the Massey Place condos for sale page.
Massey Place townhouse listing agent: how townhomes sell differently here
Condo townhouse activity was absent from the 2024 City record for Massey Place (City of Saskatoon), which does not mean the format is unsellable here, it means the immediate pricing anchor comes from the semi-detached bands and adjacent west-side complexes rather than a same-neighbourhood townhouse sample. Townhouse buyers care about the specific complex and the condo corporation, so bylaws, reserve fund studies, and monthly fee history need to be in hand before the listing goes live. Active listings are on the Massey Place townhouses for sale page.
Detached houses: the top of the Massey Place market
Detached houses are the largest resale segment in Massey Place by dollar volume. The City recorded 54 single-family closings in 2024 at an average of $296,609, alongside 3 semi-detached closings at an average of $183,033 (City of Saskatoon). A note on the attached sample: the City PDF publishes 3 closings at $183,033 under Semi-detached and another 3 closings at $183,033 under Semi-detached-two-titles, which is almost certainly a data artifact rather than 6 unique sales, so I treat it as a single 3-unit sample. The detached band places Massey Place firmly in the entry band of the citywide detached market and points listings at first-time family buyers, small-scale investors, and Saskatoon working households choosing an entry-price west-side location. Active detached inventory is on the single family homes in Massey Place page.
Because the neighbourhood carries active detached, semi-detached, and apartment segments (with the important condo caveat above), the marketing plan below is tuned to the segment your listing sits in, and pricing is done on your specific unit or lot rather than a neighbourhood average.
How Your Listing Reaches Massey Place Buyers
An MLS® listing is table stakes. It drops your home into the feed every REALTOR®, portal, and consumer app pulls from, and on its own it does not separate your Massey Place listing from the other west-side homes going live in the same week. Everything below runs on top of that baseline for every Braaten Group listing in the neighbourhood.
01
Professional Photography
Composed, well-lit interior and exterior images that hold up against the many similarly styled homes a buyer will be comparing yours to.
02
Aerial Photos & Video
Drone footage that shows your property in its actual setting, whether that is a mature street, a corner lot, or a position near a park that ground-level photos cannot fully convey.
03
Virtual Tours & Floor Plans
A 360° walkthrough and floor plan built for buyers relocating from out of province or another city who need to shortlist homes before ever landing in Saskatoon.
04
Facebook, Instagram & WhatsApp Marketplace
Paid social placements aimed at the buyer segments most likely to shop this pocket of the city, targeted by age, life stage, and search behaviour rather than broadcast to every Saskatoon user.
05
YouTube Pre-Roll Advertising
Video ads placed ahead of content your likely buyer is already watching, rather than a generic broadcast to anyone in Saskatoon.
06
Sponsored Google Search
Priority placement the moment a buyer runs a neighbourhood-specific search, when intent is at its highest and clicks convert most reliably.
07
Google Display Network
Ongoing visibility across apps, Gmail, and other websites so your listing keeps appearing to buyers who viewed it once but have not yet booked a showing.
08
ChatGPT Paid Ads
Sponsored placement inside AI chat tools, reaching buyers, including relocating ones, who are now researching Saskatoon neighbourhoods in conversation rather than on a results page.
Where a Massey Place Listing Actually Gets Seen
Wide marketing only produces a result if the destination it drives buyers to has real traffic behind it. Every Century 21 Fusion listing appears on kentbraaten.com, which includes yours if you list your Massey Place home with me, and the gap between this site and the average Canadian brokerage site is not small.
In plain terms, kentbraaten.com pulls roughly 23 times the monthly site sessions and 79 times the monthly page views of the average Canadian brokerage site. A Massey Place listing surfaced through this site reaches a much larger, already-engaged pool of buyers than one carried only on a typical brokerage page ever will.
Daily Reporting on Your Massey Place Listing
Most seller frustration during a listing has nothing to do with the number itself. It is about the silence between showings. Every listing I take on ships with a live Listing Insights Dashboard, built in Google Looker Studio and wired directly into the ad accounts, MLS® board feed, and analytics working on your file.
The dashboard above is a sample only. The figures come from a real Saskatoon listing rather than a Massey Place property, and your own dashboard would report live numbers for your specific address and refresh daily.
Everything on it is pulled straight from source: Meta and Google ad performance, Facebook, Instagram, and YouTube post reach, MLS® client-portal and agent activity, plus REALTOR.ca views, favourites, photo views, and shares. You see the same numbers I see, on the same day I see them, without needing to call in for an update or wait for a weekly summary.
Why Selling in Massey Place Is Not Like Selling Elsewhere in Saskatoon
The dominant fact about Massey Place is that seventy-nine per cent of its dwellings were built between 1961 and 1980 (City of Saskatoon). That concentration means the resale housing stock is consistent in floor plan, ceiling height, and finish era from one street to the next. Standing out inside that consistency is where marketing earns its keep, because a buyer visiting your home has probably viewed two or three similar bungalows or bilevels that morning.
The condo tier has an unusual complication. The 4 low-rise apartment condo closings in Massey Place in 2024 averaged $93,750 (City of Saskatoon), which reflects distressed and below-market activity in specific inner-west-side buildings rather than the resale ceiling for a normal Massey Place apartment condo. A seller who prices against the raw average would give away real money on almost any owner-occupied unit. Same-building comparables and active listings in similar west-side apartment complexes give a far more honest read on your unit's value than the neighbourhood average does, and I price the listing accordingly.
The attached tier has a data quirk. The City PDF publishes 3 closings at $183,033 under both Semi-detached and Semi-detached-two-titles (City of Saskatoon), which is almost certainly the same data reported twice rather than 6 unique sales. I treat it as a single 3-unit sample, which is a thin but usable anchor for attached-home sellers on this side of the neighbourhood.
Finally, detached pricing sits at the entry end of the citywide market. The 2024 detached average of $296,609 across 54 closings (City of Saskatoon) is well below the citywide MLS® benchmark residential price recorded in mid-2026, which is exactly why the neighbourhood's first-time family and Saskatoon working-household pools are so active here. Framed correctly, the below-benchmark pricing is a magnet for the right pool rather than a weakness to hide.
Pricing a Massey Place Home Against Format and Same-Street Comparables
A CMA in Massey Place starts from format, never leans on a neighbourhood-wide average as a shortcut, and pays close attention to the condo caveat above. For detached houses, the 54 closings in 2024 give a workable same-neighbourhood comparable set once we filter by street, era, garage configuration, basement development, and updates. For semi-detached product, the effective 3-closing sample at $183,033 gives a working anchor rather than a benchmark, and the exact number for any given attached home depends heavily on the specific block, title structure, condition, and updates.
For apartment condos, the honest starting point is your specific building, unit floor, fees, and reserve fund plus comparable west-side apartment complexes. The raw 2024 condo average of $93,750 is depressed by distressed activity in specific buildings and does not describe the resale ceiling for an owner-occupied unit in a well-run complex.
Region-wide benchmark prices from the Saskatchewan REALTORS® Association cover the Saskatoon-Biggar region as a whole rather than Massey Place on its own, so those numbers provide context but never replace neighbourhood-specific comparables. I bring the closed-sale side of that picture, which is not published on the public listing sites, to your in-person evaluation.
No listings were found matching your search criteria.
The listings above show current asking prices in Massey Place, not closed sale prices. Closed figures for recent Massey Place sales, along with days on market and any price adjustments, are not published publicly. I bring that side of the comparison to your in-person evaluation so the pricing conversation is grounded in what buyers actually paid, not just what other sellers asked.
Who Is Buying in Massey Place
The typical Massey Place detached buyer is a first-time family stepping up from an apartment or townhouse, a Saskatoon working household choosing an entry-price west-side location over a further-out suburb, or a small-scale investor looking at a 1970s bungalow with basement-suite potential. Family buyers weight things like a fenced yard, a garage, a functional basement, and proximity to Massey Place schools more heavily than a couple or single professional would.
Median personal income sits at $37,860 versus $44,650 citywide (City of Saskatoon), noticeably below the citywide figure and consistent with the entry-price detached band and the higher rental share on the multi-unit stock. That points to cost-conscious buyers who reward preparation and honest condition presentation, and who move quickly on well-priced updated homes when they show up.
The attached-home pool is small but present. Semi-detached buyers here are usually first-time buyers who want the yard and garage of a detached home without paying detached prices. The apartment condo pool is dominated by first-time and investor buyers, with a smaller owner-occupier downsizer share, which is one reason the raw 2024 condo average sits so low: investor purchases in distressed buildings compress the sample.
Knowing which pool your specific listing competes in shapes not just the list price but the whole marketing angle. A first-time-family detached listing is not marketed the same way as an investor-target apartment condo, and running both angles at once wastes the media budget.
What Sellers Say About Working With Kent
The quotes below are from Kent's clients across the greater Saskatoon area rather than from Massey Place specifically. They reflect how the listing process, marketing, and reporting actually feel to a seller from first conversation to closing.
Kent was the best choice to sell our home. His presentation was professional, his strategy was clear, and his marketing went far beyond simply putting our house on REALTOR.ca and placing a sign in the yard. We felt confident throughout the entire process and would highly recommend Kent to anyone looking to sell their home.
Adam Kitter — seller, Evergreen neighbourhood, Saskatoon
Kent did an amazing job marketing our property. It was an investment property and we wanted to get maximum value out of it. His feedback and marketing strategy made the whole process easy, and the Listing Insights Dashboard kept us informed and relaxed from start to finish.
101216879 Sask Ltd. — investment property seller
We were moving out of province for work, and Kent made the selling process seamless and stress-free. You could really tell the difference his planning and marketing made throughout the process.
Dustin Ratzlaff — relocated out of province
Awards and Recognition
Awards are not a substitute for a solid CMA on your specific home, but they do show a pattern across many closings rather than a single strong year.
3×Centurion ProducerCentury 21 North American award for top producers
11×Masters AwardCentury 21 Canada recognition for top producers
2019Top Listing AgentCentury 21 Fusion, Saskatoon
Three Centurion Producer years, eleven Masters Awards, and a 2019 Top Listing Agent title at Century 21 Fusion, Saskatoon. That last one matters on a page written for sellers, because it measures listing-side production specifically rather than combined buying-and-selling volume.
Because most Massey Place homes were built inside a narrow 1961-1980 window, preparation here is about standing apart from very consistent neighbouring product rather than hiding age. Before your listing goes live, focus on:
Refreshing worn but structurally fine finishes (paint, cabinet hardware, faucets, light fixtures, front-door hardware) that read as dated next to updated comparable listings on the same block.
Yard and landscaping presentation, since a mowed lawn, defined beds, and a tidy approach photograph as maintained and matter more to first-time family buyers than most sellers realise.
Basement development or freshening, since basement finish is one of the clearer differentiators among similar 1970s bungalows and bilevels, and legal basement-suite potential can meaningfully change the buyer pool on a resale-plus-rental play.
Documenting mechanical age (furnace, hot water tank, roof, electrical panel, windows) so a buyer's inspector and lawyer can move quickly and confidently.
For semi-detached units, gathering title, party-wall, and any complex documents ahead of listing so a buyer's lawyer can complete without delay.
For apartment condos, current condo documents, reserve fund study, bylaws, and a fee history so investor and end-user buyers can underwrite fast, since the raw 2024 average is distorted and buyers need building-level detail to price a normal unit correctly.
Decluttering and depersonalising so 1970s floor plans read as usable rather than crowded in photos and during showings.
The Listing Process, Step by Step
Initial conversation to understand your timeline, your reason for selling, and what a good outcome looks like for you.
Comparative market analysis built on recent closed sales on your street or in your building, not just the City averages.
Preparation plan, a short prioritised list of what is worth doing before photography and what is not.
Paperwork: listing agreement, disclosures, and timeline confirmed in writing before anything goes public.
Media day: photography, floor plans, drone footage, and any video once the home is ready to show its best.
Launch: MLS®, kentbraaten.com, signage, and paid promotion all go live together.
Showings and feedback with coordinated access and honest reporting on what buyers are saying.
Offer review: price, conditions, deposit, financing, and closing date weighed together, with a clear recommendation from me.
Conditions through closing: inspection, financing, and lawyer coordination managed to keys-in-hand.
Frequently Asked Questions
Why is the 2024 low-rise apartment condo average in Massey Place so low?
Because the sample reflects distressed and below-market activity in specific inner-west-side buildings rather than a cross-section of normally traded units. The 4 low-rise apartment condo closings in Massey Place in 2024 averaged $93,750, which is well below what a normally traded Saskatoon apartment condo carries. I price your unit against active listings and same-building comparables rather than this average, since using the raw number as a benchmark would badly underprice most owner-occupied condo units in the neighbourhood.
Is a Massey Place apartment condo actually sellable at a normal owner-occupied price?
Yes, in most well-run buildings. The raw 2024 average is depressed by distressed activity in specific complexes and does not describe the market for an owner-occupied unit in a well-managed building. Same-building comparables and active listings in similar west-side apartment complexes give a far more honest read on your specific unit's value than the neighbourhood average does.
Why does the City PDF show two identical semi-detached rows in Massey Place?
That is a City PDF quirk rather than two separate samples. The profile publishes 3 closings at $183,033 under Semi-detached and 3 closings at $183,033 under Semi-detached-two-titles, which is almost certainly the same data reported twice rather than 6 unique sales. I treat it as a single 3-unit attached sample when I price a Massey Place semi-detached, since assuming 6 comparables would overstate the depth of the attached market here.
Does the City's 2024 detached average of $296,609 reflect what my Massey Place home is worth?
As a starting reference, largely yes for a mid-condition detached home. Fifty-four single-family closings in Massey Place averaged $296,609 in 2024, which places the neighbourhood firmly in the entry band of the citywide detached market. A current 2026 valuation on your specific home starts from that number and layers on street-level comparables, updates, garage, basement development, and citywide MLS® benchmark movement since the sample year. Updated homes commonly clear the average; original or heavily deferred-maintenance homes land below.
Is selling a semi-detached home in Massey Place different from selling a detached?
Yes. The effective 3-closing semi-detached sample in 2024 averaged $183,033, well below the detached average, and title structure alone can move the number materially. Buyers look at party-wall arrangements, whether the two halves share a lot or sit on separate titles, and how the condo or bareland structure is set up. Semi-detached buyers also weight yard and parking differently than a detached buyer would.
How do I stand out when most Massey Place homes were built in the same era?
Interior detail work does most of that job. Seventy-nine per cent of Massey Place homes were built between 1961 and 1980, so exterior similarity across the neighbourhood is common. Updated finishes, a finished basement, consistent staging, and photography that highlights what your home has that a near-identical bungalow down the block does not are what separate one listing from the next.
Who is actually buying detached homes in Massey Place right now?
A mix of first-time family buyers stepping up from an apartment or townhouse, Saskatoon working households choosing an entry-price west-side location over a further-out suburb, and small-scale investors looking at 1970s bungalows with basement-suite potential. Family buyers weight fenced yards, garages, and proximity to Massey Place schools heavily, and marketing that speaks to a family unit tends to earn stronger offers on the larger detached product here.
Does the higher rental share in Massey Place affect a resale?
Only around the margins. Thirty-two per cent of Massey Place dwellings were rented at the last Census, which reflects the depth of the multi-unit stock rather than the detached blocks. Investor buyers are part of your pool alongside end-users on smaller detached, semi-detached, and apartment product, which can actually widen the auction. Larger detached homes still see end-user family buyers as the primary pool.
Should I sell my Massey Place home before buying my next one, or the other way around?
There is no single right answer. Saskatoon has sat on tight inventory through much of 2025 and 2026, so buying first can mean carrying two properties briefly if the sale takes longer than expected, and selling first can compress the window to find the next home. For many Massey Place owners the next move is an upsize into a larger west-side or suburban home funded by an entry-tier sale, which affects how tight the sequencing needs to be. We walk through the specific scenario at the evaluation.
Does listing in spring or summer make a real difference in Massey Place?
It shifts the buyer mix more than it makes or breaks a sale. Spring and early summer bring more family buyers moving in time for the school year and more first-time buyer activity; fall and winter tend to bring more serious end-user buyers moving for a specific reason and more investor traffic on the apartment tier. A prepared listing sells in every season, and the right month depends on your own timeline as much as the calendar.
Do I need to renovate my Massey Place home before selling?
Rarely a full renovation. At the neighbourhood's entry-price detached point of $296,609 in 2024, a gut reno will not fully return on resale, and buyers here are cost-conscious. Focused refreshes on paint, flooring, fixtures, and mechanical documentation earn condition points without pushing the price above what the pool can support. Basement freshening, and where legally permitted a secondary-suite conversion, is one of the clearer places where the return can show up on a rental-play resale.
Can I get a value on my Massey Place home without committing to list it?
Yes. The evaluation is free, done in person on your property, and comes with no obligation to list. Many Massey Place owners use it to plan an upsize into a larger west-side or suburban home, to test a portal estimate that has miscategorised a semi-detached as a detached, or to check whether the equity picture supports a next move before opening a lender conversation.
Meet Kent
A brief video walkthrough of how I approach seller files across Saskatoon.
If you own in Massey Place and are weighing a sale this year, or just want a current number to plan around, start with a free home evaluation, see what is currently listed on the Massey Place homes for sale page, or browse the broader seller resources available on this site.
Your Local Real Estate Agent
About Kent Braaten
My name is Kent Braaten and I would like to thank you for taking the time to look through my
website. As an experienced Realtor I am here to help make the purchase of your new home or
selling your current one as easy as possible.
I grew up in Birch Hills, Saskatchewan and now live in Saskatoon so I understand the local
market. I have experience in the construction industry and this gives me
the added tools to make sure that the home you are buying or selling meets your needs and
certain industry standards.
My knowledge as a Century 21 Fusion Real Estate Agent and personal interest in seeing
you successfully buy or sell in today’s market has been rewarded by the real estate industry.